Automobile manufacturers are behind in terms of digitalization

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Digitalisation penetrates all economic and business sectors, creates new markets and new customer needs. However, the automotive industry is not setting itself as the forerunner of this profound change. A study of the business consultants Batter & Company shows that the automotive industry has a tremendous need to catch up in terms of digitalisation: only three out of 20 analysed OEMs (= Original Equipped Manufacturer) satisfy the numerous requirements of the stakeholders.